A gym for the people

The challange

Rye Bay Fitness approached us at a time when enquiries and new memberships were slowing down. We were in a global pandemic, and consumer confidence was low despite gyms being allowed to reopen. Before the lockdown, Rye Bay Fitness had managed to gain a fantastic reputation among members and the local community. But this was not yet reflected in the digital space. It was time to make a change by using online platforms to reconnect with people.

The Solution

We designed a new website that is informative, welcoming and easy to use, and we strengthened the brand message with a series of photographs and the production of a video. Gavin, the owner of Rye Bay Fitness, used the video to communicate his story and philosophy. The purpose of the video is to alleviate any apprehensions that potential customers may have.

In addition, we made sure that Rye Bay Fitness would attract a larger audience on social media by creating engaging content for their various channels. To ensure maximum reach, we took charge of all social media accounts during the period.

The introduction of the #RyeBayFit hashtag helped us to build a feeling of community and encourage more members to engage on social media. An idea that we promoted by decorating the gym with ”I am # RyeBayFit” banners.

Company overview

Rye Bay Fitness

Rye Bay Fitness is a place for you to grow stronger, healthier and happier while achieving your fitness goals and making new friends along the way. 

We are a member-orientated gym with 24-hour access, a wide variety of equipment, fun group classes including yoga, SPIN, and experienced personal trainers.


Health & Fitness

What we provided:
  • A new website
  • A video telling the story of Rye Bay Fitness
  • Photography and video to showcase the gym’s facilities
  • Social media management
  • General marketing tools

The Results

Rye Bay fitness saw a substantial increase in new memberships following the launch of the new website. They also benefited from an increase in social media engagement and new followers. 

What our client thought...

“I love the work Story and Brand does. I cant thank them enough for how good they look and how fantastic they made me feel.”

Gavin Broomfield

Rye Bay Fitness

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